Your Number, Your Brand
Caller ID management controlează ce văd clienții când sună voice AI-ul: numărul, numele companiei, și verificarea identității.
Caller ID Components
Caller Number (ANI)
The phone number displayed. Must be a number you own or are authorized to use.
Caller Name (CNAM)
The business name displayed. Registered in CNAM database.
Verification Badge
STIR/SHAKEN verification status shown to callee.
Number Inventory
| Number | Type | CNAM | Use Case | Status |
|---|---|---|---|---|
| +40 21 123 4567 | Local (București) | Kallina Support | Inbound Support | Active |
| +40 31 765 4321 | National | Kallina Sales | Outbound Sales | Active |
| 0800 123 456 | Toll-Free | Kallina | Customer Service | Active |
| +40 722 999 888 | Mobile | — | SMS Notifications | Pending CNAM |
CNAM Registration
Registration Process
- 1. Submit business name (max 15 characters)
- 2. Provide proof of number ownership
- 3. Business verification (varies by carrier)
- 4. CNAM database propagation (24-72 hours)
- 5. Test display on different carriers
Best Practices
- ✓ Use recognizable business name
- ✓ Keep it short (displays vary)
- ✓ Avoid special characters
- ✓ Match your brand consistently
- ✓ Update if business name changes
Dynamic Caller ID
Change outbound caller ID based on call context:
// Dynamic Caller ID based on context
const callerIdRules = {
// Use local number for local calls
localCalls: {
condition: (destination) => destination.startsWith('+4021'),
callerId: '+40211234567',
callerName: 'Kallina București'
},
// Use toll-free for support callbacks
supportCallbacks: {
condition: (context) => context.type === 'support',
callerId: '0800123456',
callerName: 'Kallina Support'
},
// Use sales number for sales calls
salesCalls: {
condition: (context) => context.type === 'sales',
callerId: '+40317654321',
callerName: 'Kallina Sales'
}
};Compliance Requirements
Use Only Owned/Authorized Numbers
Spoofing numbers you don't own is illegal în most jurisdictions.
Accurate Business Name
CNAM must reflect your actual business, not misleading names.
Callable Number
Displayed number must be callable and reach your business.
No Impersonation
Never display government, bank, or other entity numbers/names.
Answer Rates by Caller ID
* Based on outbound campaign data. Local presence increases answer rates by 2-3x.
Branded Calling (Coming Soon)
Rich caller ID with logo, call reason, and verification. Available on supported devices.