Consistent Follow-up
80% din vânzări necesită 5+ touchpoints. Lead nurturing campaigns asigură că niciun lead nu e uitat și fiecare primește atenția potrivită.
Nurture Sequence Example
Day 1
Initial call - introduction & qualification
Goal: Assess fit and interest
Day 3
Follow-up call - address questions
Goal: Handle initial objections
Day 7
Value call - share case study
Goal: Build credibility
Day 14
Check-in call - timing discussion
Goal: Assess readiness
Day 30
Re-engagement call - new offer
Goal: Create urgency
Lead Scoring Integration
AI-ul ajustează intensitatea nurturing-ului bazat pe scor:
Hot Leads (80-100)
Follow-up agresiv, transfer rapid la sales
Warm Leads (50-79)
Nurturing activ, educație continuă
Cold Leads (0-49)
Light touch, re-engagement periodic
Content by Stage
Awareness Stage
- • Educational content
- • Industry insights
- • Problem identification
Consideration Stage
- • Solution comparisons
- • Case studies
- • Demo offerings
Decision Stage
- • Pricing discussions
- • Implementation details
- • Trial offers
Post-Purchase
- • Onboarding support
- • Check-in calls
- • Upsell opportunities
Results
+47%
Conversion rate increase
-35%
Sales cycle length
3x
ROI vs manual follow-up