Planning Framework
O campanie bună începe cu planificare solidă. Goals clare, audience definit, messaging testat, metrics stabilite.
Planning Steps
1
Define Goals
Ce vrei să obții?KPIs specifici?Timeline?
2
Target Audience
Cine sunt?Ce problemă au?Când sunt disponibili?
3
Messaging
Ce mesaj?Ce ton?Ce ofertă?
4
Script Design
Opening?Qualification?Objection handling?
5
Success Metrics
Connection rate target?Conversion target?Cost per lead?
Campaign Types & KPIs
| Type | Goal | Primary KPI |
|---|---|---|
| Lead Generation | Book meetings, qualify leads | Meetings booked |
| Appointment Reminders | Reduce no-shows | Confirmation rate |
| Customer Surveys | Collect feedback | Completion rate |
| Collections | Recover payments | Recovery rate |
| Win-Back | Re-engage churned | Reactivation rate |